Unlock the power of leadership with CARE to Win
CARE is a relevant & modern leadership playbook for anyone who leads others.
Discover the transformative leadership guide by Alex Draper that reveals the four essential habits—Clarity, Autonomy, Relationships, and Equity—to build high-performing teams.
CARE to Win offers a practical, research-backed framework that fosters psychological safety, enhances team performance, and cultivates a thriving work environment. Embrace the C.A.R.E Equation™ and lead with purpose, compassion, and effectiveness.
A Playbook for Leadership
Ready to revolutionize your leadership approach? Buy your copy of CARE to Win.
Praise for CARE to Win
The CARE Equation is exactly what high-performing leaders need to build high-performing teams. Make the commitment to practice CARE daily, and you’ll be rewarded with higher engagement and retention.
Shep Hyken
New York Times Bestselling Author of The Amazement Revolution
CARE to Win is a powerful resource that I wholeheartedly recommend to executives and leaders at all levels. Its profound wisdom and focus on the science of leadership will undoubtedly guide you in becoming a better leader while fostering a more compassionate and successful world.
Dr. Marshall Goldsmith
Top Thinkers50-Ranked Executive Coach and New York Times Bestselling Author of The Earned Life, Triggers, and What Got You Here Won’t Get You There
I love this book and the messages it offers. The CARE Equation is simple: Clarity, Autonomy, Relationships, and Equity. And the descriptions of each, along with the biases they create, are straightforward. It would benefit all leaders to CARE a little more in the workplace, and this book will help get you started.
Lisa Bodell
CEO of FutureThink and Award-Winning Author of Kill the Company and Why Simple Wins
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About the Author
How Alex went from teacher to leadership development expert
Alex began his career as a trainee schoolteacher in the UK before moving into adult education in 2002 with a global management training organization. In 2005, he relocated to Chicago to launch and lead its U.S. operations, where he uncovered his true passion: developing leadership grounded in emotional intelligence.
That passion inspired him to found DX Learning in 2015, a firm dedicated to developing leaders and fostering people-first cultures. With its proprietary CARE Equation, DX has helped more than 40,000 leaders worldwide embrace empathy, accountability, and trust.
